ContactSiteMapSearch
Print
| Home |
|
The Story of Our Logo
Our future is built on experience. Our logo symbolizes this impressively. It continues the tradition that started with the logo introduced in the early twentieth century by Alfred Schindler, grandfather of today's Chairman and CEO, Alfred N. Schindler.
 | 1910－1925 Alfred Schindler designed the first logo in collaboration with a young employee from western Switzerland, Maxime Chatelain: A circle symbolizing a perfect whole with a compass representing precision and the art of engineering. Needless to say, the logo also included the year the company was founded, 1874, and the Schindler name. That was how the story of a successful logo began. |
 | 1925 In 1925 the logo was simplyfied and registered. The compass was made abstract and reduced to two lines. |
 | 1974 By 1974 graphic designers developed the logo further. You might still see this logo today on elevators installed before the 1990s. |
 | 1985 In this year, the Schindler logo was radically redesigned and modernized. The three characteristic red stripes where introduced and became the dominant element of the logo. The stripes of the vertically applied logo represent the vertical transformation of the core business. |
 | 2006 And today? Even more than its predecessors, the new logo again emphasizes our company name and traditional symbol. Its name, symbol, and colors are built on tradition. But at the same time, its three-dimensional elegance points to the future, communicating dynamism and movement. It expresses technical precision and utmost quality. The logo with its solid roots is a clear statement of our identity: Reliable, Moving, Trailblazing. |
© 2010 Schindler Management Ltd. - Use of this website as stated in our legal statement.