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Our Business: Mobility!
Behind every great brand there's a great idea. And our brand is no exception. Schindler stands for much more than elevators and escalators.
Schindler means mobility. Schindler takes people where they want to go: up, down, there, and back again. Every day. Every night. All over the world. Nonstop. The name of our idea is Mobility. We move people: That's our business. People live with Schindler and people trust Schindler is proud of its products. They are unique and should be perceived as such. That's why, in the future the Schindler idea and identity will be communicated more boldly and consistently. |
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Strong Personality
Our brand identity is based on a central belief and a clearly defined role.
Schindler is "reliable".
Schindler is "moving".
Schindler is "trailblazing".
These three values define the brand. They describe its personality and give it substance.
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Strong Identity
Our belief, our role, and our values are the foundations that support our brand identity in all its dimensions.
Our identity is the basis for all our activities, in communications just as in product development.
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